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Thread: Google goes after content farms

  1. #1
    Join Date
    Aug 2010
    Posts
    115

    Default Google goes after content farms

    January brought a spate of stories about Google’s search quality. Reading through some of these recent articles, you might ask whether our search quality has gotten worse. The short answer is that according to the evaluation metrics that we’ve refined over more than a decade, Google’s search quality is better than it has ever been in terms of relevance, freshness and comprehensiveness. Today, English-language spam in Google’s results is less than half what it was five years ago, and spam in most other languages is even lower than in English. However, we have seen a slight uptick of spam in recent months, and while we’ve already made progress, we have new efforts underway to continue to improve our search quality.

    Just as a reminder, webspam is junk you see in search results when websites try to cheat their way into higher positions in search results or otherwise violate search engine quality guidelines. A decade ago, the spam situation was so bad that search engines would regularly return off-topic webspam for many different searches. For the most part, Google has successfully beaten back that type of “pure webspam”—even while some spammers resort to sneakier or even illegal tactics such as hacking websites.
    Read More Here: Official Google Blog: Google search and search engine spam

  2. #2
    Join Date
    Aug 2010
    Posts
    115

    Default

    Good.

    Although I haven't noticed them as much in the top SERPs, they do appear. Good riddance.

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